Most online businesses use email to distribute promotions and information, but the least effective ones have very poor email lists. A well-built email list can contribute up to 70% of any revenue you generate.
But no matter how great your other marketing tools are, nothing can replace building a great email list.
That said, there are a lot of ways to build an email list. Today we’re going to discuss 10 of the most successful methods in order to help you build a thriving email list.
Create a Slick Banner Ads
Banner ads have been around for a long time. In fact, they’re a popular and proven method that works well in the offline world.
But because they’re slow and don’t perform well on mobile, banner ads have typically been left to the big guys. However, some of the newer, quick-to-set-up mobile-friendly ads are cutting edge and non-slick.
Mobile-friendly banners have an ad format, quick setup times, clear landing pages and provide automatic promotion of your new emails.
In addition, using only native ads is simple. All you need is a free native ad platform. You don’t have to pay extra for special design tools or the ability to manually insert custom text.
Creating a banner ad is easy:
Create a brand-specific landing page that clearly explains how you’re going to help your readers. Have a quick setup process for your brand banner ads. Have easy-to-read ads.
Don’t wait for this opportunity to convert your email list. Create it today.
Use Email Marketing Tools
Email marketing tools are used by some of the most successful business brands out there. In fact, they’re so powerful, companies like Google can now index and analyze your emails.
In short, email marketing tools help you segment your list based on variables like where the emails are sent to, the content in the emails, and the subject line.
In addition, you can create newsletters that automatically insert promotions into every new email that your list receives. And that’s pretty good incentive to get your list to sign up and create a weekly or monthly newsletter.
While building a professional email list is relatively easy, sending out emails is the easiest part.
Creating a professionally optimized email list is difficult because you have to create an email that your target audience will appreciate, understand and use. There’s a lot of science behind this.
There are many different ways to create professional emails. Here are just a few options you can choose from:
InboxBuilder is one of the most popular tools for creating professional emails. It’s an affordable tool for beginners and pros that helps you build an email list quickly by optimizing your message and design, while tracking and generating email addresses for each email.
All of the emails you send to your list will be professionally optimized by using email tracking tools and special discounts. Once you establish an initial list, you can monetize by promoting your email list, offering exclusive content to subscribers or charging for premium services.
Create Encouraging Subject Lines
Subject lines make or break an email. A great subject line can convert 10%-20% of the audience’s clicks into sign-ups, but a bad subject line can dissuade the audience from clicking at all.
If your subject line is off, you risk losing conversions that might have worked well. However, if your subject line is great, you’ll be able to convert a higher number of people.
Your subject line should be relevant to your brand and specific to your offers. For example, a medical business that sends messages to members who want to know about clinical trials won’t benefit from a subject line that says “Clinical Trial Alerts.”
Keep in mind that targeting your subject lines at different groups of people is one of the easiest ways to build your email list.
Ask for Signups With a Good Call-to-Action
If your email marketing list isn’t designed well, it can be difficult to get the attention of people who don’t follow the rules.
The first tip is to make sure your list is as segmented as possible. Only send promotional emails to your existing subscribers.
From there, you can use a script or fill-in-the-blank message to guide people to a sign-up page. Have fun with your message. Encourage people to sign up for your email list with a catchy subject line, a friendly welcome message, and a few easy, obvious steps to get signed up.
You should also ask people to create an email address for you. You can do this by entering their email address in a special field that automatically fills in. This is a great way to turn on a potential new subscriber’s interest.
You can also create non-slick ads that offer your new email list subscribers to create and follow their own blog. You’ll then get their email address when they click through.
Create Interactive Ads That Connect
In the early days of the web, you could create non-slick advertisements that used pop-up windows or interactive buttons. The second tip is to create more interactive ads that allow your new email list members to connect with your brand and your company on a personal level.
Such interactive ads are great for creating an emotional connection with your new subscribers. After all, the reason you’re sending emails to them is because you like them.
You can create an email with a catchy subject line that simply asks people to create an account for you. The sign-up form takes the interest level up a notch. You’ll create a good mix of visual elements and interactivity. You’ll need the budget to do this well.
This creates an interactive sign-up page for you to send people to. You’ll include a landing page where you offer them other exclusive, non-compulsory promotional offers that will encourage them to follow you and your company on social media.
You’ll also offer sign-up rewards and special discounts to new subscribers to get them to become loyal fans.